Collection: Alternative

Founded in 2021 by Surat-based sisters, the inspiration to start Join Alternative came from seeing and realizing the dirty impact of fast fashion on our only planet and its people. The duo set out to provide people with a beautiful, functional and sustainable ‘Alternative’ to fast fashion.

At Join Alternative, we combine the most sustainable fabrics on earth with beautiful, timeless styles to create everyday high-quality wardrobe staples that you will turn to time and again and will last for years to come.